![]() ![]() Swaggart preached fire and brimstone and appealed more to classic Pentecostals who shunned “worldliness.” Bakker preached a God of Love and appealed more to Charismatics who had once been in mainline Protestant churches, where movie attendance, dancing, and other similar pastimes were accepted and practiced. To this day, the role played by Jimmy and Frances Swaggart, who perceived Bakker and PTL as rivals for dominance in the electronic church market, is largely unknown, especially to followers of the Swaggart ministry.Īlthough there were some viewers who watched both Bakker and Swaggart, the ministries generally appealed to different segments of the TV market. In 1987 it was revealed that Jim Bakker, founder and TV host of the PTL Ministry in Charlotte North Carolina, had paid hush money to Jessica Hahn as part of a cover-up of a sexual encounter years before. Shepard, Winner of the 1988 Pulitzer Prize E xcerpts from Forgiven: The Rise and Fall of Jim Bakker and the PTL Ministry by Charles E. ![]()
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