![]() ![]() “Age of Ultron’s” licensing program “is significantly broader in scope,” when it comes to not only the types of products that will be sold, but also the number of retailers selling them, Gitter said. “The average consumer is now going to see Marvel films.” And they’re buying the products, with the Avengers generating more than $1 billion in sales around the world in 2014, according to NPD Group.Īs the make up of the overall audience for its films expands, that’s changed what Marvel can now offer retailers, enabling it to broaden its product lines. “Whereas the Marvel movies used to be just for fans, they’ve become very far reaching,” Gitter said. What’s helped elevate those characters’ profiles are successful sequels. ![]()
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